There are several subsets of User Experience which I practice, and are a large part of my service offering that include:

Information Architecture – the organization of the system (website or application) infrastructure so that elements are easily and logically navigable and findable.

Interface Design – the devising of a complex system and structuring of its behaviors with users.

Prototyping – the static or interactive digital simulations of the final interface.

Content Strategy – the development of textual and rich media content for an organizations interactive touchpoints, cognizant of specific parameters such as: existing content, marketing campaigns, SEO strategy, business objectives, users and user needs.

User Research – the defining of users and system requirements.

Usability Testing – the evaluation of how users are interacting with a system.

Search Engine Marketing (SEM) is truly a science of influence and manipulation to build a brand’s online visibility and perceived authority. A truly gifted “scientist” will first work at “on-page” optimization by actively improving the user experience of a website, in addition to developing valuable content, and tweaking the code and navigation structure. And, then emphasize efforts on an “off-page” strategy that may include paid advertising, link building and online promotional campaigns.

Areas of SEM in which I specialize are:

Search Engine Optimization – employing several different tactics to improve search engine rankings whereby increasing inbound traffic and generating warm leads.

Social Media Marketing – utilizing social media networks to build customer relationships, promote products and content and establish a solid presence in online communities.

Brand Reputation Management – a stem of public relations whereby the primary focus is on the search results and the online perception of a brand. It includes: the monitoring of negative reviews, comments and misinformation; creating positive online PR; developing, publishing and promoting relevant content; and creating an opportunity for, or increasing online community participation.

In a perfect world, everyone with a service or product offering not only has a website, but a great website, congnizant of the needs of their users. But in reality that is just not the case. In fact, many companies and consultants either don’t have a website, or don’t have a very good one at all. Even worse is the case of those that not only have a bad website, but don’t even know how to manage it. This is a service area where I can help immensely. Being a huge proponent of website owners maintaining their own websites (or at least not being too intimidated to do so), naturally I gravitate towards pragmatic solutions like content management systems, such as WordPress.

Let me help you with your website, I shine in this area:

• Commercial WordPress Theme Configuration
• Custom WordPress Theme Development
• Hosting & Storage Setup

Yes. It’s true. I have the “gift of gab”. I can pretty much boast about my abilities in this area. I can write within any medium, in any tone about any subject; and sound like an expert. “How,” you ask? Well, for one I enjoy reading the thesaurus for new words to expand my vocabulary (I’m serious). I also approach writing similarly to that of a scientific formula. I research, organize my thoughts, find my voice (or yours) and let the rest happen naturally. Don’t believe me? See for yourself.

Or, you can just test out my services and be the judge:

• Website Content Development
• Marketing Copy
• Marketing Plans
• Business Proposals
• Blog Writing
• Online Community Management
• Articles & Reviews
• Professional Biographies
• Resumé Writing

You need something designed and haven’t a clue as to how to go about it. Well, not everyone has artistic capabilities. Some of us do better in the area of ideation… and then again some of us are just not talented in this area at all. Like 2 left feet on the dance floor, just plain old clumsy and clueless. That’s ok. I don’t want to brag, but I do alright in this particular realm. I like to think of this as a public service even (gotta do my part). You know, to help those artistically handicapped (hmm, maybe its more P.C. to say “creatively challenged”).

I can take over from here:

• Logo Design
• Print Design
• Graphic Page Layout
• Power Point Template Design
• Power Point Presentations