In spite of the boom in online marketing, many businesses still attract most of their new customers through more traditional marketing methods. We’re not suggesting you neglect online marketing, we’re just saying printed marketing collateral still has its place in the world. Printed materials provide benefits that the internet doesn’t. For example, if you hand out a brochure or flyer to a potential customer, they’ll have something physical they can keep which contains your product information and contact details.
There are many ways you can distribute printed marketing collateral such as brochures, business cards and flyers. They can be taken to trade shows to be handed out to interested attendees. They could also be mailed by post to your contact list, or pinned up on local advertising boards found in small shops. If you can give prospects a piece of advertising material they can hold on to, they’re highly like to choose your business when they require the products you sell. For these reasons, you need to make sure marketing materialsare printed to the highest quality.
Convey a Professional Image
Expert design is crucial to the success of marketing collateral. However, all your design efforts will go to waste if the final result is of low quality. Pixelated or blurry graphics will convey a lack of professionalism and could inadvertently persuade potential customers to take their business to your competitors. Make sure you choose an experienced printing company such as Bristol Print Hub, and ensure your marketing collateral attracts new customers to your business.
- Exhibition handouts – Usually, people will only attend trade shows if they have a genuine interest in the industry being showcased. This is great for you as it means you can advertise directly to your target market. Make sure you can give attendees something to take home, and you can expect your customer base to grow.
- Advertising via post – Admittedly, people often simply dispose of marketing materials received via post. However, existing customers who already know your company are likely to see what you’ve got to say. This allows you to increase your profits through up-sell and cross-sell opportunities.
- Something to remember you by – You might run a business which attracts customers to your premises. In this case, it’s a good idea to have flyers and brochures available for customers to take home. By allowing customers to leave with something physical, you can promote products that customers will likely need in the future.
Printed marketing materials still have a major role in advertising, which is why it’s so important they’re printed to a high quality. It’s often the case that companies work with a set colour palette as to ensure consistency with branding. If the colours are wrong or printed in a slightly different shade, your branding will fail to be uniform across all advertising platforms. There’s no reason to have visuals expertly designed if the printing results in low quality.